FrecuenciaOnline.com is hosting the fifth edition of the Mobile Content Americas conference and exhibition, the foremost gathering-meeting for players involved in creating and distributing mobile service content to Latin America and the Hispanic U.S.
CMA 2009 will not only focus on how the latest-generation technologies are changing the way in which mobile entertainment content, products and services are being distributed through cell phones, but will also –and primarily– provide the tools and knowledge needed to rapidly implement solutions and products that can tap and boost existing businesses, thus protecting and increasing the ARPU. This years focus is on Monetizing the Latin Mobile Web through advertising and marketing content and platforms will stimulate thought provoking discussions.
Highlight Sessions at CMA 2009 include:
- Mobile Web Strategies to Boost and Monetize 3G Services
- Applications and their Accommodation in the Value Chain
- The Fight for the First Screen
- Fixed-Mobile Convergence. Triple and Quadruple Play.
- Mobile Broadband and Advertising
- Integrating the Mobile Channel into Advertising Strategies
- Platforms and ROI in the 3G Era
- Mobile TV
- Service Delivery Platforms: Generating Revenues from Innovative Services
